Do I need to pay tax on the £50 sign-up bonus from a delivery app?
Yes, promotional incentives and referral bonuses earned through delivery work count as taxable trading income for self-employed drivers.
Last checked 25/10/2026.
Yes, any sign-up bonus, referral fee or promotional incentive paid by a delivery app counts as part of your self-employed trading income. HMRC treats money received through your work apps as taxable income, even if it is labelled as a bonus rather than standard delivery fees.
When you fill out your Self Assessment tax return, you must add these bonus payments to your total earnings for the tax year. Check your earnings statements or payout history in the app to make sure you capture every incentive payment you received.
Sources
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